About
Hi! I'm Myrna Yazeli Avitia, also known as Yaz Reve. I was born in San Diego, CA and raised in Tijuana, Mexico with a passion for art, design and fashion. I am keen in developing my skills and experience to fulfill every role presented with a unique creative twist and vision.
SOCIAL MEDIA
- QUANTItATIVE RESEARCH
- QUALITATIVE RESEARCH
- vIDEO EDITING
- PHOTO EDITING
SOFTWARES & TOOLS
- CANVA
- NOTION
- ADOBE CREATIVE CLOUD
LANGUAGES
- SPANISH (fluent)
- ENGLISH (fluent)
- FRENCH (intermediate)
- PORTUGUESE
- (beginner)
san diego state university
B.A. Major in Journalism, Emphasis in Advertising.
Minor in Visual Arts
MoMA/ Coursera
Modern and Contemporary Art and Design Specialization
San diego city college
A.A. Major French Studies
Working Experience
2023-2024
SOcial media assistant at a sunday kinda love studio
2021-2024
commercial and editorial photographer
2022-2023
exhibition assistant for artist mara love
EDUCATION BACKGROUND
2023
2024
2019
SOCIAL MEDIA VIDEOS
first video published with the purpose of showing the space and service in order to reach a wider audience.
it was important for the client to show who is behind the service in order to establish a face to the brand and in effect more trust.
with the reach higher for 94.4% for non-followers and 1,035 replays the objective was achieved and it was seen by other accounts that were not aware of the clients page. in addition, the replays confirm interest and engagement.
the main focus for the post was trend research and how to incorporate it into the brand. analyzing the audience and utilizing the data to create content was important in order to reach a wider audience.
for both posts, the goal was to show the identity, space and start building community to attract future clients.
SOCIAL MEDIA VIDEOS
worked closely with clients to facilitate content creation, carefully curating topics and ideas for each strategy.
understanding the already established identity for both clients was critical when making creative decisions such as editing and music.
COMMERCIAL PHOTOGRAPHY
SOCIAL MEDIA
created and executed social media and content strategy across platforms which resulted in improved personal brand image as well as increased leads from socials.
Social Media photography allowed to convey clients ideas and turn them into the desired vision taking in consideration desired objectives from strategy.
BRANDING FOR HAIRSTYLIST @SHMIKOH
IDENTITY/ CONTENT FOR SUGARIST @ASUNDAYKINDALOVESTUDIO
PRODUCT
LAUNCH
brand: macrame artist Sebastian Quiroz
brand: designer jessi martinez
brand: artist mara love
FOOD
&
DRINKS
EDITORIAL PHOTOGRAPHY
i Want Candy, Local Wolves Magazine,
Long Beach, CA
colors in the air, Issue 9, Penida Magazine, Paris, France
Chain Reaction, Issue 031, ORCHID, Ponny Magazine, Mexico City, MX
Croissants, Cigarettes & Boys with Tattoos, Volume 133, 17:23 Magazine, Kyiv, Ukraine
PHOTOGRAPHY/ CREATIVE DIRECTION
DESIGN
EVENT FLYERS & INVITATION
HOZEN
SPECULATIVE AD CAMPAIGN
FASHION IS IN THE DETAILS
Fashion is in the details is a speculative ad campaign with the purpose of showing that fashion goes beyond what one wears but is in the practicality and history before the product is worn, it highlights the importance of knowing what you wear and sustain the idea that details are important when making a purchase decision.
with the already established brand identity of sustainability and ethically made, in order to get more brand recognition it was important to spread what the products are made of and correlating them with the brands values while recognizing who manufactured everything, small batch production from a fair wage factory in Los Angeles
STREET PLACEMENT
Contact Me!
myrnaavitia0@gmail.com